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About us

Guava London was founded by Pearl Zepherin in 2012, because there was a great demand for technical expertise in garment development outside of the large established clothing companies.

 

Small to medium fashion companies were beginning to realise that by investing in technical skills, costs would be lowered, and profit margins increased in the medium to long term.

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Graduating from London College of fashion in the 1980s, Pearl’s career experience has covered a broad spectrum from luxury companies to mid-market retailers.

 

This includes pattern cutting and being a toilist for high-end companies such as ‘Donald Campbell of Knightsbridge’ and Japanese designer ‘Yuki’, as well as working as Pattern room Manger at ‘AllSaints’, ‘River Island’ and ‘Laura Ashley’.

Guava London employs highly skilled seamstresses and tailors, who have consistently worked for luxury companies such as Temperley and Peter Pilotto.

Guava London’s wide and varied experience enables the company to bring commerciality to pattern and sample, whilst maintaining a high- end finish.