ABOUT THE STUDIO

Founder and Director: Pearl Zepherin trained as a creative pattern-cutter at London College of Fashion and graduated during the 1980s.

Having consistently worked within the fashion industry from graduation, Pearl went on to establish Guava London Ltd in 2012 – where it continues to go from strength to strength.

As a professional highly skilled Pattern cutter her career to date has covered a wide spectrum in fashion from luxury, premium to the high street sector.  For example, before Guava London, an early role involved working as a pattern cutter for Japanese designer ‘Yuki’. 

Further positions included ‘Pattern Room Manager’ for both River-Island and Allsaints. Please click here for see linkedin profile

Guava London uses highly skilled seamstresses and tailors, who have constantly worked for well-known brands such as Temperley and Peter Pilotto. This experience of pattern cutting and sampling has given Guava London an extensive wealth of knowledge, commerciality,  and a deep understanding of fit and form.

Working closely with the client, the company can develop and sample collections from sketch to the highest quality standards, so that it can seamlessly move forward to production.

Guava London works on a multi-product, specialising in soft to tailored garments – covering womenswear, Menswear and Kidswear.

Clientele includes: Start-ups, emerging and established brands, production companies, retailers and etailers.

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